Home Buying

The process of finding that "perfect home" has long been the most difficult part of the buying process. While one could argue that technology has made it even easier to browse the market, it has also introduced a paradox of choice that in many ways make it even harder to choose. Before the modern era of accessibility the expertise of local agents or browsing through a local magazine still lead the buyer to the same question: Does this house look and feel like something I could call home?

While the functional components of a property (eg: number of bedrooms, square footage) certainly influence the home buying process, the visuals of the house itself will ultimately make or break a deal. As society begins to transition to a more remote-friendly culture, having a digital way to invoke the emotional response of seeing a home in-person is critical to the next generation of buyers.

Modern Creative

As advancements in technology continue year after year, the mediums in which content is created and viewed is a moving target. While we no longer live in a world where viewing pictures on a piece of paper will suffice, the patterns of media consumption will differ from generation to generation. Marketing a home is going to require an investment in multiple creative formats and meeting the consumer where they are or prefer to be.

Platforms that can solve both the procurement and distribution of digital assets will be a necessity for those with a vested interest in the real estate market. The modern real estate agent (or brokerage) will need to stand out to win business and there is no better way than to offer what the buyer really wants, a view of a beautiful home.